A mastermind by Attention Economy ClubOfficial TikTok Shop Partner
Attention Economists is the mastermind for brand owners who want TikTok Shop to be a real revenue channel. Weekly calls, a private community, the templates we run the channel on, and direct access to the operators behind Attention Economy Club.
For brand owners and the teams they hire. Not for creators.
01 / The problem
TikTok Shop is a full commerce engine inside an entertainment app. Most brands treat it like an ad platform, then wonder why the numbers never add up.
Seeding without a system is a donation program. You pay for product and shipping, then hope the creator posts.
A screenshot of gross sales says nothing about fees, samples, commissions, or whether the channel made money.
Everyone has a case study. Few have run a shop through a cold start, a settlement, and a Q4.
What this fixes
Understand the TikTok Shop growth machine well enough to build the team that runs it, or judge the agency running it. Then manage either one by the numbers.
02 / The curriculum
The order is the point. Foundations before the engine, the engine before you hire anyone to run it.
The hard truth about who should be on TikTok Shop, and how to pick your lane before you spend a dollar. A readiness checklist, a launch-first gate, and the fundamentals every operator should know cold: SPS and PPS, the fee structure, and how cash actually moves through the channel.
How the growth machine is built. Your brand page, a core creator list, calculated sample seeding and how to measure sample efficiency, creator community, content repurposing, and GMV Max run with real ROI nuance, including the ROI Protection trap.
Turn the knowledge into a team. The in-house org chart in the order you should actually hire it, the agency-buyer lens for judging anyone who wants to run your shop, and the weekly KPIs that tell you whether the channel is working.
03 / Inside the mastermind
Built like an operating room, not a course library. Everything below is included with membership.
01
Brand owners, founders, and in-house shop managers in one room. Ask the question, get an operator's answer.
02
A standing weekly call with the AEC team. Bring your shop, your numbers, and your problems.
03
Miss a week, watch it the next day. The full library stays available for as long as you're a member.
04
Founders, creators, and operators from across the TikTok Shop ecosystem on what is working right now.
05
Smaller working sessions for the problems that need a screen share: your Seller Center, your sheet, your campaign.
06
Written playbooks and short videos for each part of the curriculum. Built to be reopened on the job.
07
The working sheets behind the curriculum: seeding trackers, creator tiers, GMV Max ROI, a weekly KPI scorecard, and a contribution-margin P&L.
08
Tooling recommendations, hiring help, and whatever the room needs next. The mastermind moves with the platform.
04 / Who it's for
This is for you if
This is not for you if
05 / The operators
The same people who run TikTok Shop for Attention Economy Club's clients, in the room every week.
Co-Founder & COO, Attention Economy Club
On TikTok Shop since the 2023 pilot, one of the first operators on the platform. Built Betterbrand's shop to $20M+ in gross sales and has taken multiple brands to seven figures on platform. Runs contracts, finance, and growth strategy at AEC.
Co-Founder & CEO, Attention Economy Club
Co-founded AEC with Riley and grew it from a two-brand operation into a 20+ person Official TikTok Shop Partner agency running creators, content, ads, and shop operations for consumer brands.
Brands our operators have scaled
06 / How it works
Check out securely with Stripe. No application, no sales call.
Join the members' Slack straight from checkout. Community, resource library, and every template on day one.
Bring your numbers.
07 / FAQ
No. It's for brand owners, founders, and the people they hire to run TikTok Shop. Creators should look at AEC's creator program instead.
No. Membership is independent of agency services. Many members will never hire an agency; that's partly the point.
Yes. Part Three teaches the agency-buyer lens and the weekly KPIs you should hold any partner to. Most agency relationships go wrong because the brand can't tell what good looks like.
Part One opens with the hard truth, lane-picking, and a readiness checklist. If you're deciding whether to launch, that's exactly where to start.
Every call is recorded and added to the library, usually within a day.
One weekly call, plus optional office hours. The resources and templates are built to be used on the job rather than studied.
Join through secure checkout with Stripe. You get community access, the resource library, and every template on day one.
$15,000 for a year of membership, paid once. Founding members pay $7,500 (50% off) while the 10 founding seats last.
08 / Membership
One membership, everything included. Check out with Stripe and get access to all of it on day one.
Attention Economists
By Attention Economy Club
Includes
Calls · Community · Templates
Founding member price · 50% off
$7,500$15,000
10 of 10 founding seats left
One payment for 12 months of access. Secure checkout by Stripe.
AEC · Mastermind
$40M+GMV generated to date
If TikTok Shop is on your roadmap for the next quarter, this is the room to be in.
Official TikTok Shop Partner
